David Pedersen - June 11 2024

The Rise of Watch Influencers on Social Media

In the world of luxury watches, a new breed of influencers has emerged, captivating audiences with their passion for rare and vintage timepieces. These influencers, often based in bustling watch hubs like New York City's Diamond District, have harnessed the power of social media platforms like Instagram and TikTok to showcase their unique expertise and insider access to the most coveted vintage watches.At the forefront of this movement are personalities like Mike Nouveau, John Buckley, and Tyler Mikorski, who have amassed massive followings by offering an unfiltered glimpse into the gritty yet alluring world of watch dealing.

Mike Nouveau: The Vintage Watch Connoisseur

Mike Nouveau, known as @mikenouveau on Instagram, has carved out a niche as a vintage watch connoisseur. With his encyclopedic knowledge and discerning eye, he has become a trusted voice for collectors seeking rare and exceptional timepieces. Nouveau's feed is a treasure trove of meticulously curated vintage watches, each with its own captivating story and provenance.Through his engaging posts and videos, Nouveau not only showcases the beauty and craftsmanship of these vintage pieces but also provides invaluable insights into their historical significance and investment potential. His ability to unearth and authenticate the rarest of finds has earned him a loyal following among watch enthusiasts and collectors alike.

John Buckley: The Diamond District Dealer

John Buckley, the charismatic dealer behind @tuscanyrose which has about 1 million followers on TikTok, has taken the world of vintage watch influencers by storm. Operating out of Manhattan's famed Diamond District, Buckley's videos offer a raw and unfiltered look into the fast-paced world of watch dealing.With his signature banter and negotiation skills, Buckley has captivated audiences with his high-stakes transactions, often involving rare and highly sought-after Rolex and Patek Philippe models. His videos, which frequently feature fellow dealers like Albert, Moses, and Yasha, provide a unique glimpse into the intricate web of personal connections and handshake deals that define this niche industry.

Tyler Mikorski: The TikTok Watch Sensation

Tyler Mikorski, better known as @vookum on TikTok, has emerged as a sensation in the world of watch influencers. With over 2.2 million followers, Mikorski has captured the attention of watch enthusiasts and casual viewers alike with his engaging content. Mikorski's videos offer a unique blend of watch deals, negotiation tactics, and insider perspectives on the industry. His ability to make content on watch-related topics in an accessible and entertaining manner has resonated with TikTok's younger audience, fueling their interest in the world of luxury timepieces.

Moses the Jeweler: The Diamond District Insider

Moses the Jeweler, known as @mosesthejeweler on Instagram, has become a prominent figure in the world of vintage watch influencers. Operating out of New York City's iconic Diamond District, Moses offers his followers a behind-the-scenes look at the high-stakes world of watch dealing.Through his engaging videos and posts, Moses showcases his extensive knowledge of rare and valuable timepieces, often featuring jaw-dropping collections and one-of-a-kind finds. His content not only highlights the beauty and craftsmanship of these vintage watches but also provides valuable insights into the intricate world of watch trading and negotiation.Moses' ability to navigate the complex web of personal connections and handshake deals that define the Diamond District has earned him a reputation as a true insider in the world of vintage watch collecting. His authentic and unfiltered approach has resonated with watch enthusiasts worldwide, solidifying his position as a must-follow influencer in this niche community.

WatchByJuls: The Vintage Watch Dealer and Influencer

Julia Azeroual, the creator of the @watchbyjuls account on TikTok, Instagram, YouTube, and other platforms, has emerged as a prominent figure in the world of vintage watch influencers. With her content reaching over 90 million engagements and views across various social media channels, WatchByJuls has captivated audiences with her unique negotiation skills on the world of luxury and vintage watch dealing.Through her engaging videos and posts, WatchByJuls offers her followers a behind-the-scenes look at the intricate world of buying, selling, and collecting rare and valuable timepieces. WatchByJuls' ability to connect with her audience and share her passion for horology has earned her a dedicated following among watch enthusiasts worldwide. Her authentic and relatable approach has resonated with audiences, solidifying her position as a must-follow influencer in the watch community.

The Allure of Watches on Social Media

The rise of watch influencers on social media can be attributed to several factors. First and foremost, the allure of rare and vintage timepieces has always held a special place in the hearts of watch enthusiasts. These timepieces represent not only exceptional craftsmanship but also a tangible connection to horological history. Social media platforms have provided a powerful medium for influencers like the above mentioned influencers to share their passion and expertise with a global audience. Through visually stunning posts and engaging videos, they have demystified the world of vintage watch collecting, making it more accessible and relatable to a broader audience. Moreover, the authenticity and rawness of these influencers' content resonate with younger generations seeking a more genuine and unfiltered perspective on luxury goods. By offering a behind-the-scenes look at the gritty world of watch dealing, they have tapped into a desire for transparency and a connection to the human stories behind these coveted timepieces. As the influence of vintage watch influencers continues to grow, their impact on the industry is undeniable. They have not only fueled the demand for rare and exceptional timepieces but have also fostered a sense of community among watch enthusiasts worldwide. Through their engaging content and unique perspectives, these influencers have breathed new life into the world of vintage watch collecting, ensuring that the stories and legacies of these timeless pieces continue to captivate generations to come.

Disclaimer: This article is not intended as investment advice, but rather a showcase of our research into the top luxury watch brands that have demonstrated strong investment potential based on various factors. Investing in luxury watches, like any other asset class, carries inherent risks, and individuals should conduct their own thorough research and due diligence before making any investment decisions. The information presented here is for educational purposes only and should not be considered a solicitation or recommendation to buy or sell any specific timepieces or brands.

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